Erik Brynjolfsson and Andrew McAfee
W.W. NORTON -2014
In recent
years, Google’s autonomous cars have logged thousands of miles on
American highways and IBM’s Watson trounced the best human Jeopardy!
players. Digital technologies—with hardware, software, and networks at
their core—will in the near future diagnose diseases more accurately
than doctors can, apply enormous data sets to transform retailing, and
accomplish many tasks once considered uniquely human.
In The Second Machine Age MIT’s Erik Brynjolfsson and
Andrew McAfee—two thinkers at the forefront of their field—reveal the
forces driving the reinvention of our lives and our economy. As the full
impact of digital technologies is felt, we will realize immense bounty
in the form of dazzling personal technology, advanced infrastructure,
and near-boundless access to the cultural items that enrich our lives.
Amid
this bounty will also be wrenching change. Professions of all
kinds—from lawyers to truck drivers—will be forever upended. Companies
will be forced to transform or die. Recent economic indicators reflect
this shift: fewer people are working, and wages are falling even as
productivity and profits soar.
Drawing on years of research and
up-to-the-minute trends, Brynjolfsson and McAfee identify the best
strategies for survival and offer a new path to prosperity. These
include revamping education so that it prepares people for the next
economy instead of the last one, designing new collaborations that pair
brute processing power with human ingenuity, and embracing policies that
make sense in a radically transformed landscape.
A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.
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