If he’d had the time after meeting American captains of industry in Seattle and Barack Obama at the White House, Chinese President Xi Jinping might have ducked out at the close of his United Nations appearance and into a New York movie theater to check on how China’s other soft power ambassadors—its movies, not its pandas—are playing to American audiences.
Struggling to get off the ground, as it turns out.
Though Hollywood studio films are making greater returns than ever at China’s box office—despite imports being limited to 34 each year—market forces pigeonhole screenings of Chinese-language films from the People’s Republic into a small but growing group of U.S. theaters that dedicate a few screens to serving an audience made up almost exclusively of diaspora Chinese and Chinese students studying abroad.
READ MORE......
No comments:
Post a Comment