Iran’s foodies opt for taste of America with a glut of high-end grill restaurants in Tehran
By Jason Rezaian
Tehran
The Independent - Monday 06 January 2014
At the Garage Grill in an upmarket Tehran
neighbourhood, classic rock plays from the speakers, and photos of Paul
Newman, James Dean and hot rods line the walls. It could be an old-time
American diner, except that its hamburger prices reflect a wealthier
target market here.
Next door, Dukkan Burger serves its fare on butcher paper, with Heinz
ketchup and French’s mustard supplied on request. The clientele
includes young women clutching designer handbags, arriving with their
dates in European luxury cars.
Greasy burger joints have been part
of Tehran’s fast-food landscape for decades, even in the years just
after the 1979 Islamic revolution, when any symbol of US culture was
denounced as an example of “Westoxification”. They were mostly in
downtown working-class neighbourhoods, serving labourers or students
watching their budgets.
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