By DAVID CARR
The New York Times - January 5, 2014
Kevin Kelly is not a dumb guy — far from it actually. As the founding
executive editor of Wired and one of the people who helped build The Well, among the earliest online communities, he has done a good job of seeing what is coming next for decades.
But last year, he had what sounded to me like a dumb idea. Mr. Kelly edits and owns Cool Tools,
a website that writes about neat stuff and makes small money off
referral revenue from Amazon when people proceed to buy some of those
things. He decided to edit the thousands of reviews that had accrued
over the last 10 years into a self-published print catalog — also called
“Cool Tools” — which he would then sell for $39.99.
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