Soft Power in China Public Diplomacy through Communication Editors: Wang, J. (Ed.)

Palgrave, 2011
https://www.palgrave.com/br/book/9780230108622

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Introduction: China’s Search of Soft Power by Wang, Jian
The Expansion of China’ s Public Diplomacy System by d’Hooghe, Ingrid 
China’s Image Projection and Its Impact by Wang, Hongying 
China’s International Broadcasting: A Case Study of CCTV International      Zhang, Xiaoling      
The Evolving Chinese Government Spokesperson System by Chen, Ni   
Chinese Corporate Diplomacy: Huawei’s CSR Discourse in Africa by Tang, Lu     
National Image Management Begins at Home: Imagining the New Olympic Citizen by Kloet, Jeroen        
Chinese Diaspora, the Internet, and the Image of China: A Case Study of the Beijing Olympic Torch Relay by Li, Hongmei  
China’s Image Management Abroad, 1920s–1940s: Origin, Justification, and Institutionalization by Volz, Yong Z.      
Itching the Scratches on Our Minds: American College Students Read and Re-evaluate China      Polumbaum, Judy