Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. He does this for his own presentations and for lots of other folks in the office. Yes, his coworkers ask him to design their slides, because he’s just that good. We asked Aaron to bottle his Keynote mojo so that others could benefit from it. Here, 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.
- Think about your slides last. Building your slides
should be the tail end of developing your presentation. Think about your
main message, structure its supporting points, practice it and time
it—and then start thinking about your slides. The presentation needs to
stand on its own; the slides are just something you layer over it to
enhance the listener experience. Too often, I see slide decks that feel
more like presenter notes, but I think it’s far more effective when the
slides are for the audience to give them a visual experience that adds
to the words.
. - Create a consistent look and feel. In a good slide deck, each slide feels like part of the same story. That means using the same or related typography, colors and imagery across all your slides. Using pre-built master slides can be a good way to do that, but it can feel restrictive and lead to me-too decks. I like to create a few slides to hold sample graphic elements and type, then copy what I need from those slides as I go.
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