We examine the dominance of the US entertainment industry and its power to shape perceptions about culture and society.
Al-Jazeera - 24 Feb 2014
"Entertainment is part of our American diplomacy," US President
Barack Obama told a crowd last year at a DreamWorks Animation facility.
In 2013, it was the Hollywood production Iron Man 3 that made
the biggest splash globally, bringing in over $1bn at the box office. In
fact, the top 500 grossing films of all time are Hollywood productions.
Hollywood has increasingly made huge inroads into other countries’
box office markets with its blockbusters and studio investments. While
countries like China limit the number of foreign films that can be shown
at theatres annually, and other countries rely on government assistance
to buoy local industries and counter Hollywood’s influence, the US
still finds a way to woo non-American audiences.
But at a time when Hollywood’s global reach has never been greater,
and as it rakes in millions of dollars each year, what does the
dominance of the US entertainment industry say about its power to shape
perceptions about society, culture and history? And does this economic
and diplomatic might make Hollywood a chronicle of American power?
Empire heads to California to speak to leading directors,
producers, film critics and cinema historians to decipher how Hollywood
interacts with and affects the rest of the world.
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