The expanding middle
A decade of social progress has created a bigger middle class—but not yet middle-class societies
The Economist
Nov 10th 2012
JAMMED onto a spit of land that juts into the azure Atlantic near the
centre of Recife, in Brazil’s north-east, Brasília Teimosa was until a
couple of decades ago a favela of wooden fishermen’s huts. Now its
streets are lined with brick houses, some of three stories and clad in
decorative tiles but others jerry-built. It has seafood restaurants,
shops and a couple of bank branches, but also piles of uncollected
rubbish. Many marketing types and economists would hail its residents as
members of Brazil’s burgeoning “new middle class”, who have become avid
consumers.
That is not how Francisco Pinheiro, a community leader who was born
in Brasília Teimosa, sees it. “Economically, it’s much better off than
it was,” he says. “But a middle-class person is someone who lives in Boa
Viagem”—a smart beachfront residential suburb close by—“with a car, an
apartment and an income of 3,000 reais ($1,500) a month.” In Brasília
Teimosa, he adds, the majority earn less than two minimum wages
($613)—often shared among a family of four or more.
As it happens, Mr Pinheiro’s finely-tuned sense of social class fits
neatly with the definitions deployed by the World Bank in a
ground-breaking new study.
Having crunched the numbers from household surveys across the region,
it reckons that Latin America’s middle class expanded by 50%, from 103m
to 152m, between 2003 and 2009. That represents extraordinarily rapid
social progress. But it means that only 30% of the region’s population
is middle class (see chart). A larger group has left poverty, but only
just, as have many of those in Brasília Teimosa.
What it means to be middle class is a matter of definition and
debate. Sociologists and political scientists define the middle class
according to education, occupational status and ownership of assets.
Economists, by contrast, tend to see income as determining class.
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