George Lakoff: 'Conservatives don't follow the polls, they want to change them … Liberals do everything wrong' How the progressives have got it wrong and if they don't start to get it right, the conservatives will maintain the upperhand
By Zoe Williams
The Guardian - Friday 31 January 2014
"The progressive mindset is screwing up the world. The
progressive mindset is guaranteeing no progress on global warming. The
progressive mindset is saying, 'Yes, fracking is fine.' The progressive
mindset is saying, 'Yes, genetically modified organisms are OK', when,
in fact, they're horrible, and the progressive mindset doesn't know how
to describe how horrible they are. There's a difference between
progressive morality, which is great, and the progressive mindset, which
is half OK and half awful."
George Lakoff, professor of cognitive science at the University of
California, Berkeley, has been working on moral frames for 50 years. In Communicating Our American Values and Vision,
he gives this precis: "Framing is not primarily about politics or
political messaging or communication. It is far more fundamental than
that: frames are the mental structures that allow human beings to
understand reality – and sometimes to create what we take to be reality.
But frames do have an enormous bearing on politics … they structure our
ideas and concepts, they shape the way we reason … For the most
part, our use of frames is unconscious and automatic."
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