By George Monbiot
Buying more stuff is associated with depression, anxiety and broken relationships. It is socially destructive and self-destructive
The Guardian.com - December 9, 2013
That they are crass, brash and trashy goes without saying. But there
is something in the pictures posted on Rich Kids of Instagram (and highlighted by the Guardian
last week) that inspires more than the usual revulsion towards crude
displays of opulence. There is a shadow in these photos – photos of a young man wearing all four of his Rolex watches, a youth posing in front of his helicopter,
endless pictures of cars, yachts, shoes, mansions, swimming pools and
spoilt white boys throwing gangster poses in private jets – of something
worse: something that, after you have seen a few dozen, becomes
disorienting, even distressing.
The pictures are, of course,
intended to incite envy. They reek instead of desperation. The young men
and women seem lost in their designer clothes, dwarfed and dehumanised
by their possessions, as if ownership has gone into reverse. A girl's head barely emerges
from the haul of Chanel, Dior and Hermes shopping bags she has piled on
her vast bed. It's captioned "shoppy shoppy" and "#goldrush", but a
photograph whose purpose is to illustrate plenty seems instead to depict
a void. She's alone with her bags and her image in the mirror, in a
scene that seems saturated with despair.
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